Start of A New Market
Today the Business Development team of HomeField starts it’s next market, Men’s Division I soccer. We closed out our Spring Market of Div. I Men’s Lacrosse with 42% of the teams paying, and I expect to be above 50% by the end of the May.
Some of the things I’ve learned from this Market:
1. Focusing on a small niche market can provide the word of mouth you need to make your next market easier to conquer. For example, we already have more than 20% of Women’s Lacrosse paying for HomeField even without picking up a phone to call a Women’s Lacrosse team.
2. Setting individual goals for the day, and trying to surpass them, will yield tremendous results in productivity, even on days you aren’t “feeling it” (believe me you’ll have them). I try to make a minimum of 75 phone calls a day. If I make 76, I’m happy, however I never do my count until after the day is over. Before I even know it, somedays I will have made 150 phone calls.
3. Making someone feel like they are special to you goes a long way, and sometimes it’s as easy as using that persons name. Sounds dumb, I know, but saying someones name is so important when talking on the phone, and especially talking in person.
These are business lessons, but I think it’s easy to figure out how they can apply to other areas of life.
